Recruitment marketing is becoming more critical in today’s job market. As companies compete to attract top talent, their recruitment branding and marketing strategies must be well-defined and executed. However, the question arises as to where the responsibility of recruitment marketing should lay in an organization. Should it be a function of the recruiting team or … Continue reading Where Does Recruitment Marketing Belong? In Recruiting or Marketing?
Crafting a personal brand on LinkedIn should be one of the key focuses for recruiters. Even though they may spend ample time scrolling through LinkedIn, most rarely post anything other than job openings that their company is looking to fill. So why don’t recruiters frequently engage on the platform that they know best? I often come across … Continue reading Here’s WHY and HOW Recruiters can build a personal brand
Your recruiters are your best marketing channel. Yet most are still operating like transactional robots. Here’s a high-level of what this can look like from a process standpoint: Continue reading Make you Recruiters Brand Ambassadors
If you’re like most people, you probably think of TikTok as a way to kill time by watching funny videos. But did you know that TikTok can also be used as a powerful recruitment tool? That’s right – more and more businesses are using TikTok to reach out to potential candidates and get them excited about working for their company. Here’s what you need to know about recruiting on TikTok. Continue reading Should you use TikTok as a way to recruit candidates?
As I look through my emails, I notice a scary trend-email after email from some of my favorite brands. Unlike the normal “salesy” emails, most of the brands I follow capture my interests with their content. If you don’t know what content marketing is, it’s loosely defined as a type of marketing that involves the … Continue reading Want more candidates? Create a recruitment marketing strategy!