The key to talent acquisition metrics is measuring what counts. I know it sounds redundant to say but there are a lot of recruiters and talent acquisition teams measuring the wrong metrics.
Most people are freaked out when they are surfing Facebook or another site and find targeted ads related to a product they were researching earlier in the day. Ok, I’m a little freaked out but I am also amazed at how companies know to bring content to me based on data. I guess that’s why I love the topic of data analytics & recruiting.