Your recruiters are your best marketing channel. Yet most are still operating like transactional robots. Here’s a high-level of what this can look like from a process standpoint: Continue reading Make you Recruiters Brand Ambassadors
For 70 years, Old Spice stood as an iconic brand in the antiperspirant industry. When it was purchased by Proctor and Gamble in 1990, Old Spice’s brand had been all but forgotten by an entire generation. The brand had enjoyed a great ride, but soon realized it was missing out on a generation with its … Continue reading Talent Branding: A Lesson from Old Spice
Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Lincoln’s quote speaks to the value of preparation and having the right tools. In business, success is driven by thoughtful planning and effective implementation. Employer Branding is driven by the deepening relationships … Continue reading Energize and Organize Employer Branding – The Editorial Calendar
Being authentic helps separate you from your competition. Brands that embrace authenticity are perceived to be more trustworthy. Trustworthiness will help encourage client engagement and can turn your audience into brand advocates. Being authentic can be very scary at first and almost counterintuitive. If you believe that marketing is giving people what they ask for, then do it and be authentic. Continue reading What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)
