Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Lincoln’s quote speaks to the value of preparation and having the right tools. In business, success is driven by thoughtful planning and effective implementation. Employer Branding is driven by the deepening relationships … Continue reading Energize and Organize Employer Branding – The Editorial Calendar
Being authentic helps separate you from your competition. Brands that embrace authenticity are perceived to be more trustworthy. Trustworthiness will help encourage client engagement and can turn your audience into brand advocates. Being authentic can be very scary at first and almost counterintuitive. If you believe that marketing is giving people what they ask for, then do it and be authentic. Continue reading What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)
I’ve written about how value content marketing as a recruiting strategy will change our industry over the next few years in previous posts. In a recent meeting with Altru, I learned about their employee driven content marketing tool and thought I’d share my thoughts. Continue reading Employee-Driven Content Marketing Tool-Altru
Successful recruiters do content marketing by default. For the high valued targets on your recruiting lists, you may send industry articles or share valuable content occasionally as a way to stay on the recruit’s mind. All I am suggesting is to make content marketing a permanent, planned part of your recruiting strategy. Continue reading Content Marketing as a Recruiting Strategy
