The Pandemic created a Stress Test for Employee Experience-Here’s what we’ve learned

If the pandemic taught us anything, it’s Employee Experience matters! As the economy showed small signs of reopening, analyst and HR influencers began ringing the bell about the Great Resignation. Firms who chose to focus on their employee experience during the pandemic have experienced lower turnover than their counterparts. Corporate culture is an essential aspect … Continue reading The Pandemic created a Stress Test for Employee Experience-Here’s what we’ve learned

Energize and Organize Employer Branding – The Editorial Calendar

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Lincoln’s quote speaks to the value of preparation and having the right tools. In business, success is driven by thoughtful planning and effective implementation. Employer Branding is driven by the deepening relationships … Continue reading Energize and Organize Employer Branding – The Editorial Calendar

What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)

Being authentic helps separate you from your competition. Brands that embrace authenticity are perceived to be more trustworthy. Trustworthiness will help encourage client engagement and can turn your audience into brand advocates. Being authentic can be very scary at first and almost counterintuitive. If you believe that marketing is giving people what they ask for, then do it and be authentic. Continue reading What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)