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Where Does Recruitment Marketing Belong? In Recruiting or Marketing?

Recruitment marketing is becoming more critical in today’s job market. As companies compete to attract top talent, their recruitment branding and marketing strategies must be well-defined and executed. However, the question arises as to where the responsibility of recruitment marketing should lay in an organization. Should it be a function of the recruiting team or […]

Make you Recruiters Brand Ambassadors

Your recruiters are your best marketing channel. Yet most are still operating like transactional robots. Here’s a high-level of what this can look like from a process standpoint:

Should you use TikTok as a way to recruit candidates?

If you’re like most people, you probably think of TikTok as a way to kill time by watching funny videos. But did you know that TikTok can also be used as a powerful recruitment tool? That’s right – more and more businesses are using TikTok to reach out to potential candidates and get them excited about working for their company. Here’s what you need to know about recruiting on TikTok.

The Secret to Candidate Experience-Create Raving Fans

If you are a TikTok fan, you’re probably familiar with the dancing baseball team the Savannah Bananas. They have gone viral with their choreography to modern hits while they play the game. Batters have to keep their focus on the pitcher while he and the team performs, waiting for the unsuspecting pitch to be thrown. […]

Talent Branding: A Lesson from Old Spice

For 70 years, Old Spice stood as an iconic brand in the antiperspirant industry. When it was purchased by Proctor and Gamble in 1990, Old Spice’s brand had been all but forgotten by an entire generation. The brand had enjoyed a great ride, but soon realized it was missing out on a generation with its […]

The Pandemic created a Stress Test for Employee Experience-Here’s what we’ve learned

If the pandemic taught us anything, it’s Employee Experience matters! As the economy showed small signs of reopening, analyst and HR influencers began ringing the bell about the Great Resignation. Firms who chose to focus on their employee experience during the pandemic have experienced lower turnover than their counterparts. Corporate culture is an essential aspect […]

Energize and Organize Employer Branding – The Editorial Calendar

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Lincoln’s quote speaks to the value of preparation and having the right tools. In business, success is driven by thoughtful planning and effective implementation. Employer Branding is driven by the deepening relationships […]

What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)

Being authentic helps separate you from your competition. Brands that embrace authenticity are perceived to be more trustworthy. Trustworthiness will help encourage client engagement and can turn your audience into brand advocates. Being authentic can be very scary at first and almost counterintuitive. If you believe that marketing is giving people what they ask for, then do it and be authentic.