My journey to coming out personally and professionally got a late start in life. One of the first things I noticed was there was no real place for me to connect professionally. Sure, I could join a disjunct group on LinkedIn, but what if I wanted more of a sense of community and access to relevant topics? Continue reading LGBTQ+ Talent Attraction=Mygwork.com
Being authentic helps separate you from your competition. Brands that embrace authenticity are perceived to be more trustworthy. Trustworthiness will help encourage client engagement and can turn your audience into brand advocates. Being authentic can be very scary at first and almost counterintuitive. If you believe that marketing is giving people what they ask for, then do it and be authentic. Continue reading What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)
In June of 2014, Facebook found itself in a firestorm of criticism over a 2012 mood experiment it conducted. The company chose not to disclose to their members that the mood selection in their Facebook status would influence what they saw in their news feed. As if this were not enough for the social media … Continue reading The Importance of Transparency
I’ve written about how value content marketing as a recruiting strategy will change our industry over the next few years in previous posts. In a recent meeting with Altru, I learned about their employee driven content marketing tool and thought I’d share my thoughts. Continue reading Employee-Driven Content Marketing Tool-Altru
Employee referrals are always a great source for candidates. Unfortunately, I don’t think many companies have the perfect way to capitalize on the leads generated. Here’s a great idea using Adidas’s influencer plan to make your employee referral program work! Continue reading Is Talent Acquisition Ready for Influencer Marketing? A lesson from Adidas
Successful recruiters do content marketing by default. For the high valued targets on your recruiting lists, you may send industry articles or share valuable content occasionally as a way to stay on the recruit’s mind. All I am suggesting is to make content marketing a permanent, planned part of your recruiting strategy. Continue reading Content Marketing as a Recruiting Strategy
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