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New Dynamic of Candidate Attraction & How to Stay Competitive

Companies are struggling to fill positions are now force to rethink how to attract more talent. According to The New York Times reports,firms aren’t just considering upping the compensation. Some offer more flexibility, or taking risks to train unconventional workers who don’t meet traditional qualifications. A recent study cited “no experience necessary” roles have spiked by two-thirds compared to 2019. Sign on bonuses are now becoming a norm. Data also show minimum compensation requirements for people without college degrees are up 19%, with larger employers acknowledging blue-collar workers have gotten harder to retain. Continue reading New Dynamic of Candidate Attraction & How to Stay Competitive

Energize and Organize Employer Branding – The Editorial Calendar

Abraham Lincoln once said, Give me six hours to chop down a tree, and I will spend the first four sharpening the axe. Lincolns quote speaks to the value of preparation and having the right tools. In business, success is driven by thoughtful planning and effective implementation. Employer Branding is driven by the deepening relationships … Continue reading Energize and Organize Employer Branding – The Editorial Calendar

What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)

Being authentic helps separate you from your competition. Brands that embrace authenticity are perceived to be more trustworthy. Trustworthiness will help encourage client engagement and can turn your audience into brand advocates.Being authentic can be very scary at first and almost counterintuitive. If you believe that marketing is giving people what they ask for, then do it and be authentic. Continue reading What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)