Loxo has tackled one of the key problems I have complained about over the last ten years. Recruitment has always been a complex and time-consuming process, requiring multiple tools and platforms to manage candidate relationships, outreach, and job postings effectively.
However, Loxo, a pioneering recruitment software, aims to change this landscape by providing a comprehensive solution that combines Applicant Tracking System (ATS) and Customer Relationship Management (CRM) capabilities. Loxo’s innovative approach enables recruiters to streamline their workflows, automate processes, and scale candidate outreach, making it a game-changer in the industry.

I recently had the opportunity to demo the product to see firsthand if the firm could truly meet the demand of creating a truly one-stop system recruiters could use.
By the way, if you’re an AI geek like me, you’ll love this product. Check out some of my other AI tools and thoughts.
Unparalleled Value Proposition

According to Loxo, it stands out as a leading force in recruitment technology, driven by a team of innovators and technologists who are reshaping the way hiring is done. By seamlessly integrating CRM and ATS functionalities, Loxo empowers recruiters to harness the full potential of their candidate data and transform the way they manage relationships throughout the hiring process.
During the demo, there were some key features I had on my checklist to evaluate. I was particularly interested in how the firm leveraged AI and machine learning in the platform. I noted some of the key features that really stood out to me.
Key Features:
- Massive Candidate Database: Loxo aggregates data from over 1.2 billion professionals sourced from hundreds of websites, including popular platforms like LinkedIn and GitHub. This extensive database ensures recruiters have access to a vast talent pool for their hiring needs.
- Integrated CRM: Loxo’s CRM functionality encompasses talent communities, pipeline management, and candidate relationship management. By consolidating these features into a single platform, Loxo eliminates the need for recruiters to switch between multiple sources, saving time and effort. (Major point of interest for me)
- Outreach and Automation: Loxo offers comprehensive outbound and nurture capabilities, enabling recruiters to execute targeted drip campaigns and email campaigns seamlessly. Recruiters can build relationships with potential candidates over time, even if they may not be ready to make a move immediately. The outreach features encompass email, Inmail, phone, and text, all compliant with GDPR regulations. Additionally, Loxo’s AI-powered system assists in crafting personalized messaging for efficient candidate engagement. And did I mention you can easily go from selecting qualified candidates from the sourcing portal and put them into jobs that creates an automated messaging campaign? 🤯
- ATS and Integration: Loxo’s end-to-end ATS solution allows recruiters to manage the entire hiring process within the platform. From job creation to sourcing, Loxo ensures a seamless experience with integration capabilities that connect various recruitment tools and services.
Benefits:
One of the standout features of Loxo is its user-friendly interface, designed to streamline the recruitment process and provide an enhanced user experience. With Loxo’s intuitive interface, recruiters can quickly adapt to the platform and effectively manage all aspects of their hiring tasks without requiring extensive training or technical expertise.

The navigation within Loxo is straightforward and well-organized, making it easy for recruiters to find the tools and features they need. The interface is designed with a clean and modern layout, ensuring a visually pleasing experience that contributes to better productivity and efficiency.
Recruiters can seamlessly access different sections of the platform, such as the candidate database, CRM functionalities, job management, and reporting, with just a few clicks. The user interface is designed to be responsive and optimized for various devices, allowing recruiters to access Loxo on desktop computers, laptops, tablets, or smartphones, ensuring flexibility and convenience.
By eliminating complex and convoluted workflows, Loxo enables recruiters to focus on their core responsibilities without getting bogged down by a steep learning curve. The straightforward design and intuitive controls empower recruiters to navigate effortlessly through the platform, saving time and reducing frustration.
It provides clear and concise labels, tooltips, and contextual help throughout the interface, ensuring that recruiters have the necessary guidance at their fingertips. This availability of information helps recruiters quickly understand the different features and functionalities offered by Loxo, making it easier for them to leverage the platform’s full potential.
The user-friendly interface of Loxo not only enhances the experience for recruiters but also improves collaboration within recruitment teams. Recruiters can easily share information, collaborate on candidate profiles, and communicate with team members using the platform’s intuitive interface. This streamlined collaboration fosters efficiency, promotes knowledge sharing, and ensures that everyone is on the same page throughout the hiring process.
Enhanced Collaboration and Reporting: Loxo enables recruiters to collaborate efficiently by providing features like notes for intakes and project-based sourcing. Moreover, recruiters can leverage robust reporting functionalities to set goals, track progress, and measure performance against key metrics.
Optimized Job Management: Loxo’s job management module offers a kanban view, enabling recruiters to visualize and organize job openings effectively. The system suggests suitable job titles based on AI analysis, considers industry-specific requirements, and allows recruiters to specify experience levels and locations seamlessly. Additionally, recruiters can create and push job descriptions to multiple job boards directly from Loxo.

Streamlined Sourcing: Loxo’s sourcing database provides recruiters with powerful search capabilities, including a diversity option and security clearance filters. Recruiters can view comprehensive profiles from various channels, categorize candidates as Yes, No, or Maybe, and automate the shortlisting process. Loxo’s AI-driven sourcing further improves efficiency and accuracy.
Integrated Outreach Channels: Loxo centralizes candidate outreach by offering convenient functionalities for sourcing candidates directly from LinkedIn profiles, automating email campaigns, and providing AI-generated messaging sequences. Recruiters can efficiently engage with candidates using predefined templates or customize their communication for a personalized touch. One of the other mind blowing moments for me was realizing the system allows you to send a LinkedIn InMail right from the platform! Bonus: It can also create an automated drip campaign for LinkedIn Inmails. This is the first time I have seen this in a product!
Pricing
The firm uses a per user, per month pricing strategy ranging from $170-$230 USD. This may seem expensive at first glance but stop and think about what you are spending for a sourcing platform(s), LinkedIn Recruiter and your ATS. Take the yearly costs and break it down to a per month, per user amount.

I did some “back of the napkin” estimations and was astonished to think of the savings available. While not totally accurate, mainly because you have to pay LinkedIn Recruiter for some of the basics, it’s still a sizable enough amount to make me pause and reconsider my strategy.
If you have read any of my other product reviews, you know I do not try to sway you one way or another. I will say, this is definitely a product you should take some time to demo for yourself. The benefits are there and if it helps you save money without giving up any functionality, it’s probably worth your time.
If you would like to learn more and schedule a demo with Loxo, be sure to use my special link so you go to the front of the line! Click here to get started on your Loxo journey or connect with Taylor Latham <taylor@loxo.co>. I have also included more targeted overviews with links to the demos below my signature.
About me
and Sprint Recruiting

Trent Cotton is a highly accomplished leader and strategist with extensive experience in organizational development, talent management, and business operations. With a strong background in HR leadership, he has a proven track record of designing and implementing innovative HR programs that drive employee engagement, retention, and business performance.
As an experienced executive, Trent has worked with some of the world’s leading companies, where he has led and supported HR initiatives across a broad range of functions, including talent acquisition, workforce planning, diversity and inclusion, performance management, and employee relations. He is also highly skilled in HR technology implementation, data analytics, and HR process improvement, helping organizations to optimize their HR operations and drive business results.
If you follow his blog http://www.sprintrecruiting.com or have read his book, Sprint Recruiting, you would experience his raw communication style, his ability to build and lead high-performing teams, and his strategic mindset. He is passionate about creating workplaces where employees can thrive and grow, and he is committed to helping organizations leverage the power of their people to achieve their business objectives.
In addition to his professional experience, Trent is actively involved in his community and has served on several boards and committees supporting education, workforce development, and diversity initiatives.
In his free time, Trent has written two books: “The 7 Deadly Sins of HR” and most recently, “Sprint Recruiting”. He will be releasing “The High Performing Recruiting Team” in the fall of 2023 and “FutHRist” in 2024.
He’s an active participant in the HR Industry and is asked to participate in roundtables or provide keynotes for many organizations. His blog Sprintrecruiting.com reaches thousands of readers and provides unique insights on a range of recruiting topics.
Connect with him on LinkedIn or Twitter for more.
- If you would like to learn more about Sprint Recruiting, Click here to join our mailing list.
- Be sure to check out the resource center providing helpful templates, dashboards and other material related to Sprint Recruiting.
more about loxo:
Here’s a quick roundup of the most impactful items that will take your recruiting to the next level:
Loxo Outreach™ GPT
Loxo Outreach’s AI and Knowledge Graph + ChatGPT = an unparalleled recruiting experience. Craft compelling messages tailored to the job, hiring company, and candidate to start seeing higher response rates and deeper candidate engagement — all with the click of one button.
Loxo Outreach™ GPT overview video
Deals 2.0
Loxo is now the first and only recruiting platform in the world to have an end-to-end integrated sales CRM built within a system of record recruiting platform. I know, I know — that sounds a bit jargon-y. Here’s what it actually means for you: you can now tie a Job and the corresponding Deal together within one platform.
Deals 2.0 overview video
Loxo Source™ + AI candidate matching
Loxo AI analyzes the job requirements, hiring organization, and the total talent pool to deliver a ranked list of best match candidates in seconds. The best part? It gets smarter with every search.
Loxo Source™ AI candidate matching overview video
Reports 2.0 + Drilldowns
Create reports + view data around all of the objects (activities, jobs, people, etc.) you care about. Drill into the data that is important to you and we’ll do the rest from there. From adding visuals + charts to seeing the granular details of each record, we make sure you have the data you need to be successful.
Reports 2.0 overview video + Drilldowns overview video
Time(and mind)-saving automations
As soon as candidates reach certain stages, you can do things like automatically fetch their contact information or have them enter into different campaign templates that you’ve created. This is the definition of work smarter, not harder.
Auto-fetch and sort overview video + Auto-add to campaign overview video
Loxo Boost
Say goodbye to contracts with individual job boards — and the headache of managing the same job across all of them. Our AI figures out which board(s) are best for the job and gets it posted there for you automatically.
Loxo Boost overview video
Customizable Careers pages
You worked hard to get candidates to your job post — now it’s time to customize the page to make the experience even better. Customize the page title, logo, publish date, tags, custom application questions, thank you pages, and more with the click of just a few buttons.
Careers page overview video
Talent Insights
Talent Insights gives you insights into the candidates being recommended for the job(s) you’re working on. You now have the ability to look at the recommended talent pool from a high-level to uncover insights + trends around various candidate qualities.
Talent Insights overview video