Crafting a personal brand on LinkedIn should be one of the key focuses for recruiters. Even though they may spend ample time scrolling through LinkedIn, most rarely post anything other than job openings that their company is looking to fill.
So why don’t recruiters frequently engage on the platform that they know best? I often come across three primary causes for this lack of participation:
- With a never-ending list of critical duties, recruiters rarely have time to post on LinkedIn.
- The thought of asking recruiters to give time daily on LinkedIn, just to make a few likes and remarks can be intimidating for any beginner.
- Anxiety of having no involvement. Worries about their peers’ possible opinions. Dread of being the center of attention. Fear that their supervisors will blame them for neglecting work duties.
Despite this, recruiters often question the value of LinkedIn engagement that won’t result in better business outcomes or higher placements. Ultimately, they are looking for ways to increase their income and grow their bank accounts
Why should recruiters build a personal brand? Candidates Are More Likely to Reply
For recruiters, one of the most significant obstacles is getting candidates to respond to their InMails and LinkedIn messages. Because they frequently receive multiple emails per day, particularly if they have a highly sought-after skillset, it can be difficult for them to decide who deserves an answer – even when responding at random.
However, if they’ve already had an opportunity to read your content or even interact with it in the last week, there’s a greater chance that they will respond positively to you than just another unknown recruiter. Consider how incredibly potent LinkedIn content is when it comes to recruiting and retaining talent!
My Favorite Tips for Personal Brand Building on LinkedIn
Crafting your personal brand on LinkedIn is a complex task, yet I am excited to provide you with some suggestions that will get the ball rolling!
1. Avoid being BORING!
When posting on LinkedIn, it’s essential to remain authentic and share your true ideas. Do not be a fence-sitter—refrain from being mediocre in order for others to interact with your content. We all possess opinions, so don’t hesitate to express yours!
For the love of all that is holy, DO NOT just post “We’re Hiring” with a link to the job. This is boring. Take time to sell the brand and how the role impacts the company.
2. It’s not brain surgery!
Although swearing is permissible, I also suggest sharing at least 15% of your content about yourself. This enables other users to get to know the individual behind the avatar and creates a more personalized experience for you both.
In recent years, LinkedIn has undergone significant changes. However, it’s still acceptable to view it like the other social media sites as long as you’re contributing some value.
There is a delicate balance between sharing and oversharing your personal side on LinkedIn. When you decide to post content, it’s important to make sure that it is relevant and engaging. It should always add value to the conversation and provide context for other users.
3. Engage Every Day
Have you ever found yourself wondering what on earth to post about every day? Don’t fret! You don’t have to come up with something new each time. In reality, the ideal way for beginners is just to focus on comments and interacting with other users. Posting on LinkedIn can be a challenge at first, but once you make it part of your daily routine by spending only ten minutes writing comments -you will soon find that making content no longer feels like an uphill battle.
Don’t forget, commenting has many long-term benefits as it assists in building relationships and fostering engagement with other users. Commenting on LinkedIn will also play well to the algorithm and give you more credibility.
4. Batch and Schedule Your Content
Are you aware that LinkedIn has added a scheduling feature, allowing you to pre-plan your content in advance? Now, there’s no excuse for missing out on delivering timely and relevant posts.
Over time, I have created a process of content creation down to a science. In under an hour, I can be sitting in their favorite coffee shop knocking out enough material for the entire week. This gives me ample time to let fresh ideas simmer and showcase their creativity; thus allowing words to effortlessly flow from their fingertips when they sit back down at the keyboard!
There are great content tools you can use to help give inspiration for your LinkedIn Posts. If you take the time to plan ahead, you can create great content for your audience that will get noticed and generate discourse.
I have found that breaking down my posts into smaller chunks has helped me focus on one specific message at a time. This allows me to craft a clear and concise post without any distractions or wasted words. After I have the text written, I can move on to visual aspects of my post such as images or videos that will provide a more visually stimulating experience for my followers.
I also like to make sure that I use relevant keywords within my content so that it is picked up by search engines and seen by potential readers. Additionally, hashtags are great to include in order to grab attention and create a wider reach.
I recommend that you use a post schedule to help ensure that all of your content is posted at the right times on social media. This will ensure your content is seen by the largest possible audience.
5. Connect with 10+ People Each Day
Investing five minutes every day to engage with ten individuals and adding a personalized note to your connections is the key for making sure that your valuable content will reach its target audience. As a recruiter, constructing a personal brand can bring numerous advantages – and hopefully I’ve motivated you to take action!
Not only has building a personal brand on LinkedIn been beneficial to my business, but it’s also been an enriching experience as I have connected with numerous remarkable individuals over the past two years. Take the time to reach out and build relationships with other people in your field; it’s a great way to form meaningful connections, increase visibility, and establish yourself as an industry expert. Don’t forget that everyone has something valuable to offer – so don’t be afraid to start conversations!
Who knows what kind of opportunities could come from this? So, don’t wait any longer and start posting and commenting today. You won’t be disappointed with the results!
and Sprint Recruiting
I joined the HR industry in 2004 after working as a sales leader in the Financial Services Industry for eight years. After spending his first couple of years in HR trying to fit in, I found my voice. Now I leverage all of the things I once hated about HR to become a consultant and invaluable partner to the businesses I support. I contribute to the HRGazzette and to DataDrivenInvestor on Medium. WARNING: my writing style is raw and in your face, not what you would expect from an HR executive.
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