As the job market continues to evolve, so do the recruitment trends for 2023. In order to stay ahead of the competition, employers need to remain up-to-date on the latest strategies and tactics for attracting top talent. Keeping an eye on emerging trends in recruitment can help you anticipate changes in the industry and give you a competitive edge. From creative ways of engaging potential candidates to the importance of cultivating a strong employer brand, here are some of the top recruiting trends to look out for in 2023.
Work that’s purposeful and flexible
Thanks to the current pandemic, employees are taking a step back to reflect and reassess how they want work to fit into their lives. With almost two-thirds of workers in the US focused on finding more meaning at work, we can see that Covid-19 is inspiring people’s reflections about purpose. This trend is further backed by research that reveals 70 percent of individuals feel their job gives them purpose in life. Now more than ever, it seems clear that having meaningful goals and values drives our sense of fulfillment for both personal and professional growth.
Moreover, almost half of the 1,099 tech employees we surveyed disclosed that they would be motivated to look for a new job in search of improved work-life balance. Benefits related to this matter were also sought after more than other benefits categories on our site this year, with relocation assistance, sabbatical time offs and unlimited vacations being some of the most searched ones alongside adoption support programs, flexible working schedules and generous parental leave offers.
In today’s workplace, having the capacity to define both their role and how it works within a larger organization is what entices and maintains top talent. Whether they seek increased work-life balance with more precise boundaries or jobs that let them live purposely, flexible roles are in demand.
Focus on community over culture
Around half of employees view community in the workplace as an invaluable asset. The reason for this is that people are naturally yearning to feel they belong, and by cultivating a sense of community rather than just culture within the organization, each individual can experience contentment right where they work.
Culture can be seen as something that shapes people’s behavior, or vice versa. In order to truly create an environment of inclusivity and belonging, it is essential that both views are taken into account – the community must foster a welcoming attitude for its members, while those same members should actively strive to cultivate a positive atmosphere for all. A 2022 State of DEI in Tech report revealed that 73% of employees believe it is very important to have a sense of belonging at their workplace; this emphasizes just how crucial these combined approaches really are.
Upskill and Reskill the workforce
To remain competitive and bridge the widening skills gap, employers must invest in cultivating existing workers’ abilities. Not only will this help them acquire valuable expertise but also hold on to their most talented employees.
Our world is facing a critical tech skills shortage, with an alarming 76 percent of IT leaders reporting the lack of these important capabilities. It’s no wonder why this will be one of the most significant obstacles for companies in years to come.
Leaders are achieving new heights in their digital investments this year, with a 65% increased investment compared to 2020. Furthermore, 72% of executives have stated that they require investing in digital transformation over the course of 2024 to maintain competitive advantages.
Here’s more about upskilling and reskilling.
In order to stay competitive in the ever-changing recruitment landscape of 2023, employers must keep up with the latest employment trends and strategies. From creative engagement tactics to building a strong employer brand, there are many innovative approaches that can help employers distinguish themselves from the competition and attract top talent. Investing in a flexible hiring strategy built around these top recruitment trends can give you a much-needed advantage in sourcing your ideal candidates and creating a high performance team for success.
About me
and Sprint Recruiting

I joined the HR industry in 2004 after working as a sales leader in the Financial Services Industry for eight years. After spending his first couple of years in HR trying to fit in, I found my voice. Now I leverage all of the things I once hated about HR to become a consultant and invaluable partner to the businesses I support. I contribute to the HRGazzette and to DataDrivenInvestor on Medium. WARNING: my writing style is raw and in your face, not what you would expect from an HR executive.
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