The television show Shark Tank showcases five tough, self-made multimillionaires and billionaires who entertain business pitches from entrepreneurs seeking their investment. As one of the investors on Shark Tank, Mark Cuban brings his unique experience to help entrepreneurs get their lucky break.
Mark learned early in his career that working for someone else was not in his DNA. He was fired twice from corporate jobs before he decided to start his first company, MicroSolutions eventually selling it in 1990 for $6 million to CompuServe.
Mark Cuban went on to invest in and sell multiple companies and became known for his knack for serial entrepreneurship. He has been a featured speaker at leadership conferences and is a sought after opinion in the media regarding business leadership or entrepreneurship.
When it comes to business, investing in startups, and entrepreneurship, Mark Cuban has positioned himself as a thought leader by leveraging his “street cred” and business acumen.
Being a thought leader is more than being an expert in the industry. Thought leaders are able to leverage their experience and voice to bring profit to the bottom line. One easy way thought leadership can accomplish this goal is through client engagement.
So how do you get started?
According to Forbes Inc., answering client questions is a great thought leadership strategy that produces results. It’s a way to engage clients by providing content to address their questions or concerns.
The first step toward building a successful thought leadership marketing strategy is to develop content to address the most important questions first. If your clients begin to see that you are listening to and addressing their concerns, you create a positive brand image and build client trust.
Another benefit to a successful thought leadership marketing strategy is SEO or search engine optimization. When candidates go to search for information on a brand, the ranking of search results will display content based on ranked results. There are a number of tools influencers use to increase their SEO ranking of content published by thought leaders. Using this tactic takes you into the realm of leading the message about your talent brand.
Leveraging SEO can help you manage what clients and prospects see when they search for your brand. This strategy is becoming invaluable for companies that want to leverage their thought leadership strategy to further client engagement.
Companies are always looking for the most effective recruiting strategy that will separate their brand in the market. Thought leadership marketing is an effective way to build “street cred” with your audience and increase your client engagement.
If you’d like to really up your game, check out my previous post: Content Marketing for Recruiting
and Sprint Recruiting
I joined the HR industry in 2004 after working as a sales leader in the Financial Services Industry for eight years. After spending his first couple of years in HR trying to fit in, I found my voice. Now I leverage all of the things I once hated about HR to become a consultant and invaluable partner to the businesses I support. I contribute to the HRGazzette and to DataDrivenInvestor on Medium. WARNING: my writing style is raw and in your face, not what you would expect from an HR executive.
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