The true competitors in 2021 have taken an offensive strategy by reinvesting in the talent they already have. Industry giants like AT&T, Amazon and Walmart recognize the threat the technology revolution has created in the 2021 talent landscape but have turned it into an opportunity. If you want to get ahead of the “War for Talent” in 2021, it’s time for you to rethink, reskill and redeploy your employees.
COVID19 has changed how organizations view talent. As unemployment continues to baffle us and the market tightens, many organizations have begun taking a deeper look at how they are leveraging their employees. It is more important now than before to rethink how you are leveraging your talent, take opportunities to reskill it, and find more effective ways to redeploy your skilled workforce.
When I talk to managers during an intake meeting, they inevitability lead with “I think we need to look externally for this role”. Most hiring managers are infatuated with the idea of the dynamite candidate outside of the firm’s walls. Some will go so far as to discredit any potential internal candidate’s credentials to hire an external candidate with the same or even less.
The first step in the battle plan is changing the mindset to value internal talent. The amount of money and time spent onboarding and training employees should logically encourage managers to consider internal talent ahead of external but that’s rarely the case. Recruiters and HR partners will first have to work with hiring managers to change the mindset over time. According to Josh Bersin, “Employees who are the beneficiaries of deep investments of time and resources to stay relevant feel more committed to the organization, retention and engagement goes up, and the company now sees a clear pipeline of digital skills emerging in its own talent.”
A quick way to change this mindset is to do an internal campaign highlighting star internal promotions. I have found companies rarely market their internal promotions, thus perpetuating the elusion of external talent is sexier. Create a content calendar to promote the internal wins you achieve to keep your change management momentum.
According to Lighthouse Research & Advisory, the term reskill is used interchangeably with upskilling. Here is the difference:
- Upskilling is the development of additional skills to help make someone more valuable in their current role. For example, a software developer learning an additional coding language.
- Reskilling is the development of significantly different skills to make someone suitable for a different role. For example, retraining a former cashier to work as a personal shopper instead, as Wal-Mart and other retailers have done.
Lighthouse conducted a recent research study and found the “number one driver of learning content demand for employers was to close skills gaps”. Companies like Amazon, AT&T and other notable companies have diverted more of their focus on reskilling their current employees than hunting for new talent. Perhaps these companies understand this investment will pay higher dividends when you take into account the internal knowledge and less ramp-up time associated with reskilling employees.
In a recent HRExecutive.com article, McKinsey Global Institute cited approximately 300 global executives, a majority of respondents said they’ll need to retrain or replace more than a quarter of their workforce by 2023. Unfortunately, only 16 percent reported feeling “very prepared” to tackle the skills-gap challenge.
My own organization, BBVA, has worked to develop an internal training program to help reskill its tech talent with a program called Ninja. “The need to acquire knowledge and technical skills at the speed at which the organization needs them is not exclusive to the technology areas. Ninja was created to detect, promote and give visibility to BBVA’s technology talent, and now we want it to be a reality for the entire organization,” explains Ricardo Forcano, the Global Head of Engineering and Organization at BBVA. The program is just one example of how firms are trying to reskill its workforce to compete in this competitive and quickly changing market.
Once you’ve changed the hiring manager mindset and retrained your workforce, it’s time to redeploy your newly upskilled workforce into the organization. One would see this as the easiest step but this can often be the step with the highest resistance.
Remember hiring managers’ infatuation with the allure of external talent? The first obstacle to overcome is to change the mindset during the redeployment phase as well.
Some organizations have begun allowing jobs to be posted only for internals for a certain number of days. This allows internals the opportunity to post for jobs ahead of external talent, forcing managers to provide feedback on the internals who apply for the jobs. This is a passive first step to consider, however, the amount of time and money your organization will spend reskilling or upskilling your workforce, a more aggressive strategy is in order.
If you really want to redeploy internal talent, you should rethink how you market internal talent. Simply submitting a resume will no longer work. Work with your internal talent to create a candidate profile worthy of the investment your firm has made in them. Match their training with openings and present your newly created talent pool to managers ahead of postings going live.
You’ll also need to spend more time with your internal talent pool to know what areas would benefit most from their training. If you have the option to help design the reskilling with hiring managers as instructors, this is a great way to get early hiring manager buy in.
We have to start thinking differently about the workforce. This is one of the most challenging and confusing economic times I’ve been in since I got into recruiting. Rather than worrying about how to deal with this fast-changing environment, I challenge you to look inward and maximize the resources you already have within your organization!
and Sprint Recruiting
Trent Cotton is a highly accomplished leader and strategist with extensive experience in organizational development, talent management, and business operations. With a strong background in HR leadership, he has a proven track record of designing and implementing innovative HR programs that drive employee engagement, retention, and business performance.
As an experienced executive, Trent has worked with some of the world’s leading companies, where he has led and supported HR initiatives across a broad range of functions, including talent acquisition, workforce planning, diversity and inclusion, performance management, and employee relations. He is also highly skilled in HR technology implementation, data analytics, and HR process improvement, helping organizations to optimize their HR operations and drive business results.
If you follow his blog http://www.sprintrecruiting.com or have read his book, Sprint Recruiting, you would experience his raw communication style, his ability to build and lead high-performing teams, and his strategic mindset. He is passionate about creating workplaces where employees can thrive and grow, and he is committed to helping organizations leverage the power of their people to achieve their business objectives.
In addition to his professional experience, Trent is actively involved in his community and has served on several boards and committees supporting education, workforce development, and diversity initiatives.
In his free time, Trent has written two books: “The 7 Deadly Sins of HR” and most recently, “Sprint Recruiting”. He will be releasing “The High Performing Recruiting Team” in the fall of 2023 and “FutHRist” in 2024.
He’s an active participant in the HR Industry and is asked to participate in roundtables or provide keynotes for many organizations. His blog Sprintrecruiting.com reaches thousands of readers and provides unique insights on a range of recruiting topics.