The pandemic continues to force the recruiting industry to evolve. Employers and candidates have experienced unprecedented changes in hiring over the last 12 months. Internal training, retraining, hiring outside workers, and a renewed focus on soft skills have helped some companies remain agile in these turbulent times. The top 2021 Trends in Recruiting underscore that AI recruiting is now the most effective recruitment strategy.
A world-class recruiting experience should convey the corporate culture from the first moment a candidate discovers an open role in a company. Virtual recruiting involves shifting online interviews to establishing relationships across digital platforms and hiring through the technology used by the company. An example of virtual recruiting that plays a strong role is the account PwC of HCM, which has introduced a fully activated “choose your own adventure” experience to give job seekers more control over the hiring experience.
Recruiters typically spend up to 13 hours recruiting for a job a week. It makes since that tools like AI that help streamline the process are a game changer. Talent acquisition, employer branding and candidate experience are right at the top of the discussion on most recruiting forums recently. Recruiting organizations that can offer a better recruitment experience during the process will continue to dominate this challenging candidate landscape. According to a recent survey, 97% of candidates are happy to recommend other candidates when the process is smooth and engaging. Research shows that recruitment processes are determined by the way they communicate to others, and more than 50% of candidates share details of their recruitment experiences on social media.
As more recruiting technologies emerge, the more likely employers are to make data-driven decisions throughout the recruitment process. Close to 70% of companies say that at least half of their recruitment and onboarding is driven by some form of technology, with one in ten saying that it is fully virtual. Organizations with solid employee branding receive over 50% of qualified applicants and those that use automation or technology driven onboarding to continuously engage candidates tend to have higher retention rates. In 2021, candidates will work for organizations that have a clear stance on important social issues, which means that recruiters must focus on employer branding even beyond the hire.
Don’t worry, automation and the use of artificial intelligence will not replace your recruitment team but will help it do its job more efficiently and allow it to focus on what matters most. The jobs that you need to fill with highly qualified people will help reduce costs and improve your all important reputation as an employer and your employer brand. Artificial intelligence in recruitment has been on the rise for several years, and this trend will continue into 2021. Recruitment managers have been working with AI for years, including job and candidate matching, candidate screening, recommendations and job descriptions.
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